We are a small team of practitioners with a passion for Inclusive UX, that delivers better outcomes.
We enjoy the process of understanding people’s needs and behaviours, in order to deliver simple human-centric solutions.
We love a complex problem!
Our team and super powers
Hsichen Hsieh
User Experience
Designer
Jorge Vargas
User Experience
Developer
Kate Lu
User Experience
Consultant
Katia Guiloff
User Experience
Consultant
Nico Oyanedel
Principal
Consultant
Our Philosophy
We believe that by thinking and designing for the wider set of customers from the first step,
we will expand any business market.
Better for the excluded is better for everybody
By designing for someone with a permanent disability, someone with a circumstantial limitation can also benefit. For example, a digital experience designed for a person who has one arm could be used just as effectively by a person with a temporary wrist injury or a new parent holding an infant.
Better for the excluded is better for business
Being mindful of the impairment spectrum helps your digital experiences to scale to more people in new ways. In New Zealand, 4,400 people live without an upper extremity. But when we include people with temporary and circumstantial impairments, the number is greater than 200,000.
People live without upper extremity
People injured on an upper extremity
People under circumstantial upper extremity impairment
Our Mission & Values
To make ALL people’s lives easier by enabling businesses to provide digital experiences
with an inclusive purpose.
Inclusive
When it comes to people, there’s no such thing as “normal”. The interactions we design depend on what we can see, hear, say, and touch. We don’t exclude people with different circumstances by considering ourselves as the baseline.
All humans grow, change, and adapt to the world around them every day. We want our designs to reflect that diversity.
Empathetic
The value of empathy comes not just from understanding people’s feelings, but what we do as a result of this.
The more we empathise, the quicker we get value from feedback on what people are experiencing from our designs. We can then change what we are doing to get them to feel what we want them to feel.
Outcome oriented
Between current state and desired outcome is rarely a straight line. A flexible and dynamic approach keeps the desired outcome at the core of what we do when experimenting with potential solutions, and when making decisions.
The right outcomes require effective creative thinking that is communicated through frameworks, artifacts and deliverables, but is not restricted by them.
Methodical
We make decisions and tailor our approach using expertise gained from years of experience, and a deep understanding of what methodologies and research tools to use, to obtain insights to deliver the right outcomes.
The primary goal of being methodical is not to be process driven. Without the ability to adapt, process easily becomes a goal in itself.
Let’s talk
For Inclusive Digital Experiences, you’ll find what your customers need right here.
+64 22 186 8278
hello@inclusivedigital.co.nz