Important life decisions are often made by a subconscious and subjective scoring system, so abstract that it is hard to be confident that we are making the right decision – We usually follow our instinct or “Gut Feeling”. As part of the CX Collective Associates Programme, I will spend the next year exploring and documenting …
Nico Oyanedel
I love the process of understanding complex problems, in order to design simple user-centric solutions. I enjoy working in challenges where the solution is uncovered within people’s context. I believe the best outcomes are the result of understanding people’s needs and behaviours.